From Nosler . . .

On the heels of a year where new hunter participation increased dramatically and more than 8 million people became first-time gun owners, Nosler has announced plans to launch their new “Project 48” initiative designed to welcome, engage and educate this record number of new shooting sports enthusiasts. Social media powerhouses, Tim Kennedy and Colion Noir, have been revealed as the company’s first partners to lead efforts behind the mission.

The partnerships bring together two of the industry’s most eminent 2A activists and shooting sports enthusiasts with the trusted leader in premium ammunition, bullets and rifles. In collaboration with Nosler, both Kennedy and Noir will utilize their significant social media platforms to reach new shooters and deliver content that resonates with the growing shooting sports community. Project 48 content will cover a broad range of topics including firearm safety and maintenance, shooting drills, information on 2A legislation and tips for new hunters.

An attorney by trade, Colion Noir is recognized as one of today’s leading voices for young gun enthusiasts, producing firearm lifestyle and 2A content for his millions of followers on Instagram, Facebook and YouTube. In addition to social media, Colion appears regularly as a FOX News commentator on the issue of gun rights.

Tim Kennedy rose to fame as a professional MMA fighter in the UFC. A lifelong martial arts athlete proficient in jiu-jitsu, boxing and wrestling, Kennedy was inducted into the Black Belt Hall of fame in 2011 as MMA Fighter of the Year. In addition to his professional fighting career, he is an active, Ranger qualified, Green Beret, Special Forces Sniper with tours in Iraq and Afghanistan, as well as others around the globe. Kennedy’s accomplished career has catapulted him into the social media spotlight, amassing over 1 million followers across his platforms. Today, he plays an important role in empowering people of all backgrounds to take ownership over their safety by offering specialized self-defense, firearms and emergency response training through his company Sheepdog Response.

Additions to the Project 48 lineup will be announced throughout 2021 and is set to include a unique pool of talent that includes military personnel, professional athletes, 2A activists and more.

“As we charge through the first quarter of the 21st Century, we are focused on partnering with the pillars of our industry who are leading efforts to educate our millions of new consumers” said John Nosler, President of Nosler Inc. “Our new Project 48 partners are dynamic leaders who are committed to addressing the most critical issues facing our industry- new hunter recruitment and new shooter education. We couldn’t be more excited to welcome Colion Noir and Tim Kennedy to the Nosler family and are looking forward to joining forces during this pivotal time in the shooting sports industry.”

More information about Nosler, Project 48 and its partners can be found at

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